Based in Nashville, Hurdl has created a pioneering direct-to-fan advertising channel and next-generation interactive live event experience.  Eighty percent of the nearly one billion people who attend live events annually are unknown to the artist, event organizer/manager, venue, etc., leaving an estimated $24 billion in potential marketing revenue on the table each year. Hurdl solves this problem by capturing a first-party data set on 60-80% of audiences.